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Frequently Asked Questions
What is GEN AI?
Gen AI goes beyond AI and creates original content in text, images, video, audio or software code-in response to a user's prompt or request. Gen AI tools such as ChatGPT, Dall-E, GitHub, Gemini etc., have made worldwide headlines and launched an unprecedented surge of innovation and adoption in all spheres including marketing.
What are the applications of Gen AI in marketing?
Gen AI is redefining marketing- from improving content efficiency to enhancing personalization of campaigns. Research shows leading organisations across industries such as BFSI, eCommerce, Retail, FMCG, Automobiles and IT are adopting Gen AI for optimizing ad copy, visualization, streamlining data analysis and generating consumer insights.
Who is this course for?
Northpoint, in partnership with GMM, has launched this program designed to help marketing professionals use Gen AI to ramp up their marketing strategies. The program is designed to train working marketing, media, research and advertising executives in the use of generative AI in marketing strategy and implementation, and helps them to:
Discover how Gen AI can supercharge content creation and personalize customer
experiences
Dive into the nuts and bolts of how Gen AI is benefiting marketers and how to use it to
your full advantage
Gain cutting-edge insights from an experienced faculty and peer group
Practice some of the Gen AI tools hands on to discover how these tools can be used in
addressing marketing problems.
This course will also benefit students who are interested in learning about Generative AI and its
applications. It is suitable for both beginners and those with some experience in AI.
What is the course duration?
The course spans over a period of 4 weeks, with online instructor led sessions every Saturday and self-learning tutorials every Sunday, and a 1- day campus immersion at Northpoint Khandala offering immersive learning, opportunities for networking with accomplished peers, and interaction with esteemed faculty. It is an opportunity to connect, learn and grow in a dynamic campus environment, enhancing your path to success.
Will I receive a certificate upon completion?
Yes, you will receive a certificate of completion after successfully finishing the course and all its requirements.
What is the cost of the course?
The course is priced at ₹ 30,000. However, an early bird discount of Rs. ₹ 5000 is available for enrollments made before July 15th.,2024.
How can I enroll in the course?
You can enroll in the course by visiting our website www.northpointindia.com and clicking on the 'Enquire Now' button or reach landing page link through ads.
Do I need to take leave from my work to attend the Program?
No. You do not have to take leave from your work. The program will be delivered online over a period of 4 weeks, with online live sessions every Saturday, and self-learning tutorials every Sunday. The 1-day campus immersion at the end of the program is scheduled on a Saturday.
I may not be able to travel to the Northpoint campus for the campus immersion. Can I still join the program?
Yes, absolutely. In case you live in another city and are not able to travel to the campus for the campus immersion, we will make arrangements for you to attend the sessions online.
What is the background of Instructors?
All Instructors are educated from premier Institutes like IITs, IIMs etc., and currently teach as visiting faculty at IIMs. In addition they have been creating digital courses on technology for many years which have become popular. As they come with industry background they blend technology with business requirements.
What if I miss a session ?
Don't worry. All sessions will be recorded and made available to the participants. You can go through the recording before attending the next session.
Are there any other benefits of taking this course ?
Recorded proceedings of the course will be made available to the participants for a period of 3 months to enable them to go back on any specific point discussed during the course. We intend to bring other set of courses soon to cover entire gamut of marketing and participants will get special benefits that time.
